From design to brand leadership

PROFESSIONAL EXPERIENCE

• 2018 – today

  Robilant, Milan

  Partner, Executive Creative Director and board member

  Joined to bring a culture of digital and advertising into an agency rooted in branding and design, then moved to 360° client management, from product creation to communication and events.

  Brought in clients such as Nike, Lega Serie A and Moncler, and grew from executive to board member and partner. Responsible for quotations, contracts and the economic side of client work.

  Early adopter of generative AI, used across research, concept development, content prototyping, strategy and process optimisation.

• 2012 – 2018

  Havas Milan

  Executive Creative Director, digital unit

  Transformed HAVAS’s previously underrecognized digital division into an award-winning creative force, significantly expanding both talent and business. As a member of the agency’s senior leadership team, played a key role in shaping its creative, strategic and commercial direction, ultimately achieving the successful integration of digital and advertising teams.

• 2010 – 2012

  RBA Design / BRAX LAB, Milan

  Creative Director

  Introduced a digital and brand experience culture to RBA Design, launching BRAX LAB as a dedicated division. Connected branding, design, communication and technology, expanding the agency’s creative capabilities and bringing a more integrated, experience-driven perspective to its offering.

• 2008 – 2010

  DPR Events and Boondox Lab, Milan

  Creative Director

  Joined as Creative Director for events, then conceived and launched Boondox Lab, pioneering the integration of live experiences, digital and social media well ahead of industry trends. Took on the creative direction of the new division, leading major projects for TIM, Vodafone, Costa Crociere and McDonald’s, including the simultaneous launch of two Costa ships that entered the Guinness World Records and the relaunch of Casio G-SHOCK in Italy.

• 2007

  Night Agency, New York

  Senior Digital Art Director

  Digital art direction in New York, part of a period of international work before returning to Milan.

• 2007

  ZOOOM, Los Angeles and Salzburg

  Freelance Art Director

  Freelance art direction between Los Angeles and Salzburg.

• 2007

  TEQUILA/TBWA, Milan

  Senior Digital Art Director

  Contributed to winning several pitches within a few months, before moving on to explore the world of events.

• 2000 – 2006

  LOWE Pirella, Milan

  Art Director

  Worked closely with Emanuele Pirella, one of the most influential figures in Italian advertising. Played a key creative role in winning numerous high-profile pitches and developing campaigns for major brands, including CONAI, Saab, Artemide and Loro Piana. A CONAI public-awareness campaign was later presented as a case study at the Sorbonne in Paris. For GAS Jeans, led a pioneering integrated campaign combining advertising, music, digital and live experiences.

• 1999

  Saatchi & Saatchi, Milan

  Junior Art Director

  Worked closely with Creative Directors, supporting the development of advertising campaigns for leading international brands, including Renault and Disney.

• 1996 – 1998

  Giacometti Associati

  Graphic & Packaging Designer

  Developed brand identities, packaging and visual communication for leading international brands, including Rollerblade, Aprilia and Nordica.

• 1994 – 1996

  Radio Gemini One, Padua

  DJ, Host & Author

  Created and hosted original radio formats, including Info Rap, the first news programme delivered entirely through rap, and Rappin’ Zapping, an innovative live show combining rap music and real-time zapping. Both formats were conceived and performed live on air.

MUSIC