BRAND & GROWTH
Building brands as businesses
I elevate brand equity and perceived value through distinctive positioning, strategic brand building and creative thinking that drives differentiation and long-term competitive advantage.
WHAT I BRING
Integrated Creative Vision
I bring a unified creative vision across advertising, digital, experiences, sound and every brand touchpoint. Different disciplines, one coherent direction. An approach that strengthens brand recognition, amplifies creative impact and ensures consistency without sacrificing the relevance of each individual expression.
Business Leadership & Growth
I combine creative leadership with strategic and financial accountability. At Havas Milan, I played a leading role in the significant expansion of the digital business. At Robilant, I progressed to executive leadership and partnership, contributing directly to the company’s business direction, performance and long-term development.
Organisational Transformation
I drive the evolution of creative organisations from within, developing new capabilities, connecting disciplines and reshaping how teams work together. My approach favours simplicity over complexity, creating more agile, effective and sustainable structures that enable people to perform better and businesses to evolve.
Strategic Foresight & AI
From digital to hybrid experiences and now generative AI, I’ve consistently recognised and embraced technological shifts ahead of the mainstream. Having explored and applied AI since its earliest public releases, I focus on its strategic potential: sharper insights, expanded creative possibilities, smarter decisions and new opportunities for brands and businesses. Technology is never the goal, but a means to create meaningful competitive advantage.